Intent – consistently strive to set and achieve new goals, little ones and big ones; Give a damn about what you do and how you do it!

Poise – consistently strive for self-control; manage success and failure with equal grace, equal resolve

Self Worth – every human being is worthy of the pursuit of greatness – do not stand in the way; every human body is a marvel of physiological and biomechanical engineering, worthy of our careful attention and respect

Alertness – consistently strive to focus, to be aware, to develop your skills of critical observation

Enthusiasm – consistently strive to be positive; diligently practice optimism; don’t complain! – nobody cares anyway, until you take action toward positive change; celebrate all steps in the right direction!

Challenge – consistently strive to go beyond; venture outside your comfort zone, at least a little bit, every day; challenge yourself to learn from greater and lesser beings; dare to grow.

Initiative – consistently strive to be proactive, not reactive; take personal responsibility for your own health and well-being – no excuses!

Persistence – consistently strive (the workout you want least is usually the one most needed); back off when necessary but do not confuse this with quitting!

Health and well-being come first! – consistently strive to know and respect your own body, your own limits; pushing or training through illness or injury without consideration is a recipe for failure; respect the importance of rest and recovery.

Patience – consistently strive for quality of movement over quantity; exercise discipline; respect the process.

Efficiency – consistently strive for economy of movement, nothing extraneous; movement should be fluid and compact.

Mind-to-Muscle Connection – consistently strive to maintain control; twitching, shaking, wobbling are all signs of nervous system overload. Stop, re-set, regain control; and if that fails, just stop! Train your brain for success.

Progressive Overload – consistently strive to increase volume; understand that this process is not linear! Adaptation gains occur most effectively with intelligent and progressive cycling of load, reps, tempo, duration and rest.

Progressive Variation – consistently strive to learn new movement patterns; current research suggests this is key to intellectual and physical longevity

Consistency – the principle of all principles! Implicit in all others; Malcolm Gladwell contends that to be considered an expert at anything, one requires 10,000 hours of practice… time to get crackin’, and keep crackin’